( KINDLE The Four: The Hidden DNA of Amazon, Apple, FacEbook, and Google ) Ç Scott Galloway – vbulletin–mods.co.uk


This is one of a number of "Recent Books From Authors Who Had A "books from authors who had a row seat at the birth of the digital economy In this case the journey unfolds through The Proxy Of Four Google Apple And proxy of Four Google Apple and prose is uick and witty Some of the witty is admittedly built on than a whiff "of cynicism At its core Apple fills two instinctual needs to feel closer to God and be attractive to "cynicism At its core Apple fills two instinctual needs to feel closer to God and be attractive to opposite sex And Facebook is a platform for strutting and preeningFew people post pictures of their divorce papers or how tired they look on Thursday You will nonetheless smileAnd the book is chock full of interesting trivia The cocktail of low cost product and premium prices has landed Apple with a cash pile reater than the GDP of Denmark the Russian stock market and the market cap of Boeing Airbus and Nike combined In the end while the book admires what each of the Four has accomplished it begs the uestion being increasingly asked What is our digital future and are we better off for itIt is a legitimate uestion Google has power than Standard Oil or AT bets that the likes of General Motors and IBM and their employees could not begin to finance out of their comparatively pedestrian and competitively constrained returnsWhile Galloway clearly has a lovehate relationship with each of the Four and attempts to provide a balanced assessment the prose devoted to the negative is definitely acerbic in tone and than a tad personal I admit particular discomfort in his portrayal of Steve Jobs suggesting that fans like myself conveniently ignored the fact that Steve Jobs The Man Without a Face gave nothing to charity almost exclusively hired middle aged whiteuys and was an awful person Without disputing Jobs humanity tit for tat as I didn t know him he was a person with passion and authenticity two ualities sorely lacking in many C suites toady There is a fine line between not suffering fools a ood thing and bullying a bad thing but I still choose to believe Jobs was on the right side of that lineStyle and discrete substance aside I do think Galloway s main theme is accurate A devouring beast Facebook will continue with of the same With its lobal reach its near limitless capital and its ever smarter data crunching AI machine Facebook in combination with Google will lay waste to much of the analog and digital media worlds And the Four pursue a Darwinian rapacious path to profits and ignore the job destruction taking place at your hands every day Whatever the intentions and Gone (Gone, good will of their leaders we are allowing a consolidation of corporate power never before seen in hist. NEW YORK TIMES BESTSELLERUSA TODAY BESTSELLERApple Facebook and Google are the four most influential companies on the planet Just about everyone thinks they know how theyot there Just about everyone is wrong For all that's been written about the Four over the last two decades no one has captured their power and staggering success as insightfully as Scott Galloway Instead of buying the myths these companies broadcast Galloway asks fundamental uestions How did the Four infiltrate our lives so completely that they're almost impossible to avoid or boycott Why does the stock market forgive them for sins that would destroy other firms And as they race to become the world's first trillion dollar company can anyone challenge them In the same irreverent style that has made him one of the world's most celebrated business professors Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves at a speed and scope others can't match And he reveals how you can apply the lessons of their ascent to your own business or career Whether you want to compete with them do business with them or simply live in the world they dominate you need to understand the Four The Four: The Hidden DNA of Amazon, Apple, Facebook, and GoogleOry Napoleon Alexander the Great and Genghis Khan were mere street corner tough Threads Of The Shroud guys in comparisonI further agree with Galloway that the notion that we are promoting a culture that believes that individuals entrepreneurial or not should be rewarded with billion dollar paydays is both dangerous and indefensible Ultimately no person no business and no idea exists in isolation Rugged individualism is a romantic myth Every one of us benefits from our membership in a society that protects us educates us andives us roads to drive on Every company the Four included enjoys both these advantages and the benefits of sound and accessible credit markets the protection of intellectual property and a body of publicly funded research that they can lease for pennies on the dollarThe philosophical school of skepticism most often associated with Pyrrho of Elis who lived in the fourth century BCE and traveled to India with the armies of Alexander the Great put it best Skepticism is the suspension of judgment called epoch that flows from the paradox that what we know and how we know it cannot be known independently thus precluding a definitive answer to either uestion However exciting it may be the entrepreneurial culture that empowers the digital world is built on a well defined dogma and is thus worthy of our legitimate skepticismGalloway ultimately notes that every dog has its day All of the Four face All Seated on the Ground great riskoing forward risk that has clearly not been baked into their market valuations Google is likely to be seen for the public utility it is Facebook will likely be stymied in its effort to facilitate meaningful communities by the inevitable erosion in public trust that is structurally inherent in its algorithmic model Galloway notes will face potential backlash over the impact of its digital efficiency on retail and "Last Mile Employment And Apple "mile employment And Apple all companies faces the risk of management missteps and changing tastes although neither has threatened it to dateI don t share Galloway s pessimism regarding the future of brands but I do agree that No technology firm has solved the problem of aging firm has solved the problem of aging relevance It reflects in part the sine wave of development that seems inherent to the universe itself Only Apple Galloway notes has yet survived beyond the cult of its original foundersIn the last two sections of the book Galloway tackles what it will take to be the fifth of Five or a replacement for one of the Four What he calls the T Algorithm and offers advice to young people just starting their career The ideas are okay but a EW YORK TIMES BESTSELLER USA TODAY BESTSELLER Apple Facebook and Google are The Four Most Influential Companies On The Planet Just About four most influential companies on the planet Just about thinks they know how they ot there Just about everyone is wrong For all that's been written about the Four over the last two decades no one has captured their power and staggering success as insightfully as Scott Galloway Instead of buying the myths these companies broadcast Galloway asks fundamental uestions How did the Four infiltrate our lives so completely that they're almost impossible to avoid or boycott Why does the stock market forgive them for sins that would destroy other firms And as they race to become the world's first trillion dollar company can anyone challenge them In the same irreverent style that has made him one of the world's most celebrated business professors Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves at a speed and scope others can't match And he reveals how you can apply the lessons of their ascent to your own business or career Whether you want to compete with them do business with them or simply live in the world they dominate you need to understand the Four. It superficial Everyone should be likeable for example If your parents didn t teach you that you re admittedly starting in a hole It s a uality you should expect of your pets much less yourselfThe latter part of the book does "Lose Some Intensity As A Result Some "some intensity as a result Some the material such as the need for curiosity emotional intelligence and a college degree are a bit redundant And he makes a lot of eneralizations such as his observed tendency of young men to preen in meetings and what he considers the limited bandwidth of the average CEO He readily admits his own excesses which are at times a bit off putting although the authenticity I think ultimately wins outThe book in the end is a worthy read on an important topic The author is sometimes a victim of excess but aren t we all Gallagher has both an experience worthy of being heard and the chops to make us listen anyway This book is entertainingly written but it comes off much as a rant about how bad these companies are than a straightforward look at how they operate If it were a An outstanding work entertaining and brilliantly illuminating in eual measure You don t have to subscribe to every aspect of Mr Galloway s at times scathing analysis or his prescriptions to survive his four horsemen of the apocalypse to nonetheless Wiring gain an immense amount of insight from his prescient take Galloway also has an extremely sharp wit I actually can t remember a book this unexpectedly and literally LOL always an effective way to package evisceration Highly highly recommended Let me start with the strengths of The Four Scott Galloway clearly has a sharp business mind he is street smart likeable down to earth and often funny he can hold an audience s interest and knows the online landscape very well He also presents business concepts in a clear and well synthesized way and doesn t seem to be trying to sell us his own products or services well okay he s definitely selling his opinions hard on that below but he s subtle about promoting his company wh The book is a long chat over cocktails the f bomb dropped left and right a scattering of incomprehensible sentences here and there where was that copy editor and drifts from 1 the big four to 2 who might be next in the big boy category to 3 nice fatherly advice to young ones concerning how to succeed in life and make a million or maybe even a billion dollars Having read the Steve Jobs bio and having worked in tech for 15 years the interesting bits for me could have been whittled down to a couple of pages a chapter at most Your mileage may vary. NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Apple Facebook and Google are the four most influential companies on the planet Just about everyone thinks they know how theyot there Just about everyone is wrong For all that's been written about the Four over the last two decades no one has captured their power and staggering success as insightfully as Scott Galloway Instead of buying the myths these companies broadcast Galloway asks fundamental uestions How did the Four infiltrate our lives so completely that they're almost impossible to avoid or boycott Why does the stock market forgive them for sins that would destroy other firms And as they race "To Become The World's "become the world's trillion dollar company can anyone challenge them In the same irreverent style that has made him one of the world's most celebrated business professors Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves at a speed and scope others can't match And he reveals how you can apply the lessons of their ascent to your own business or career Whether you want to compete with them do business with them or simply live in the world they dominate you need to understand the Four.

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